The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace with these trends, cutting-edge organizations are revising their loyalty ...

The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a ...

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike — utilizing an activity that has ...

I started to search for examples of “gamifying" music, but they often left me wanting more. For those that may be unfamiliar with the term, gamification is — as defined by Professor Kevin Werbach in ...

According to a Gallup poll, more than two-thirds of employees are disengaged with their jobs. The research goes on to outline that engagement was stable over the past decade, but something happened ...