Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then ...

Last year’s top US search trends included the election, Donald Trump, the New York Times puzzle “Connections,” the New York Yankees and then-Vice President Kamala Harris, according to Google.

The most significant development in 2025 was straightforward: Artificial intelligence ceased being a narrative exercise for Alphabet and became a key operating driver across the business. Gemini moved ...